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SUMMARY

Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

PRIMARY RESPONSIBILITIES

1. Prepare detailed strategy reports for Web Analytics.
2. Run pay-per-click campaigns.
3. Improve a company's organic search results.
4. Write effective call-to-action statements.
5. Write original, powerful SEO content for blogs and websites.
6. Implement off-page SEO content strategies such as coding.
7. Compile and present SEO performance reports.
8. Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
9. Utilize basic programming and web design skills to enhance SEO.
10. Research and administer social media tools in support of clients’ social media strategy
11. Monitor and evaluate search results and search performance across the major search channels.
12. Communication to team and management on project development, timelines, and results.
13. Review and analyze client sites for areas that need to improved, deleted, or revised.

Professional Skills & Qualifications

1. Proven 3 – 5 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
2. Proficiency in MS Excel, PowerPoint, and Word.
3. Google Adword certified professional.
4. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
5. Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
6. Any Graduate degree preferred